Delivering data driven, location planning and buying globally.
What we do:
Client First. Delivering Meaningful Connections in the Real World.
We believe that understanding location holds the key to successful, effective visual communication.
At the core, MX believes in merging innovation, thought leadership, and data solutions regardless of media channel to take a market leading approach to
understanding consumer movements and behavior, delivering our client’s visual message to the right people, at the right time.
MX draws on a system, in which no plans should be working in isolation. MX designs the strategy from a data, technology, and efficiency perspective, and then executes with people and places in mind.
Silicon Valley is a mind set,
not just a location.
Reid Hoffman, Co Founder Linkedin Publication
At our core:
Data & Tech
Data is so incredibly powerful. However, Data is only useful if it is good, understood well, and applied properly. With what seems an infinite wealth of data available in the marketplace, we are aligned with world class data providers to ensure that our expert staff has the tools & systems to ensure that we are creating the most informed and strategic recommendations. These recommendations are always audience based to ensure we’re buying the right spaces and at the right time.
Efficiency
Your needs are what drive us and we thrive with partnership. Understanding what is important to you and collaborating together will always provide the best possible outcome. With the ability to leverage the Miroma group as a whole, MX can deliver routes to market no other agency can, driving value in a multitude of unique ways for you, in audience, and value.
Place
This is where the location’s potential is fulfilled against audience and business goals. Place is the convergence of data, tech and people. The epicenter of the execution where the our pillars intersect to deliver messaging in real life. It’s the space where time, messaging, and location deliver the audience, the first step in our strategic execution.
People
As Location experts, we harness data to understand movement and behaviours. Making sure we’re assessing how the results aligned with our initial audience work is paramount. Understanding the results, be that audience numbers or physical outcomes, ensures we can take learnings in the next campaign, and those results are always centered around audience.
